Product Styling Cognition Based on Kansei Engineering Theory and Implicit Measurement

Effective product styling designs must increasingly address users’ emotional requirements. This study introduces a design method combining electroencephalography (EEG) and eye tracking for multimodal measurement based on the Kansei engineering theory. The feasibility of determining target image using similarity calculation model is verified. An experimental paradigm implicit measures presented cognition research. involves image, sample selection, matching experiments, experiments. Based combined EEG eye-tracking measurements, insights into product-form are deduced to provide scientific basis innovation design. Notably, variations in event-related potential during user more evident product-styling perception phase than evaluation phase. In phase, samples with “high match” elicit pronounced responses those “low match”. These findings demonstrate viability understanding through addressing issues such as subjectivity inherent traditional methods. Furthermore, this approach provides pioneering technique research offers methodology measurements